Articles About Better Partnering

Why Partner Experience Should Be Part Of Your Customer Experience Equation

November 1, 2022|

As Published in Forbes.com Great customer experience (CX) fuels revenue growth. This statement sounds like common sense—plain, simple and supported by many studies over the years. However, it takes on new meaning in today’s world as analysts, sales leaders and executives alike agree the customer journey has forever changed. CX is the crucial element that enables brands to survive [...]

How Do You Know If Your Partner Ecosystem is Healthy?

September 6, 2022|

as Published in Forbes.com As companies move inexorably to ecosystem business models, this drives many changes in how we conduct business. One of the more elusive aspects of these new models is evaluating how we know they are working. How do we measure success, and what KPIs indicate a healthy ecosystem? Traditional metrics used for one-to-one partnerships or even [...]

Do you know why you need a Repeatable Delivery Model?

June 13, 2022|

Getting to scale means creating repeatability in the business and for your partners In our continuing Partner-Ready Series, my colleague, Gary Lam and I have repeatedly underscored the importance of creating a repeatable sales model. Here, we give you more in-depth information on the impact of a repeatable delivery model for your software. We also share actionable insights that [...]

What Your CEO Should Know about Partner Ecosystems (but didn’t know to ask)

April 13, 2022|

As featured in Forbes.com -  I have been building partnering programs since the ’80s. What surprises me over my career as a partnering professional, and now as a consultant, is that I still have to explain why partners are crucial to business growth and viability. In fact, I can recount times I was grilled by C-level executives to justify [...]

Post Pandemic Partnering or “Are we there yet?”

February 23, 2022|

as Published in Forbes.com -  Even before Covid-19, many leaders often commented that we were experiencing a disruptive business climate. Oh, little did we know. This climate has often been called VUCA: volatility, uncertainty, complexity, and ambiguity. The phrase started with the U.S. Military to describe the new world order or rather disorder after the Cold War. We got [...]

Do You Have a Lighthouse Reference Account?

December 20, 2021|

Welcome back to our Partner Readiness series, where Gary Lam and I share actionable insights to help you develop your partner program. In the previous article, we discussed the importance of creating a repeatable sales model. This makes it a perfect segue for our next topic: Lighthouse reference Accounts. What are they? Why do you need them? And how [...]

Creating a Repeatable Sales Model in a Targeted Vertical

November 23, 2021|

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program, and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness. Are you ready to elevate your sales model and target a specific business vertical? In this article, you will learn how [...]

  • business partners listening intently
  • business partners listening intently

Leading The PAC With Strategic Listening

October 30, 2021|

As recently published in Forbes.com According to Forrester, 75% of world trade goes through or involves a partner before it is delivered to the end-user. This underscores that partners are an increasingly important route to market. For some businesses, it is your partner who provides the customer experience. So how can you be sure your partners have what they need to [...]

Partner-Friendly? or Partner-Phobic? What is Your Company Culture?

October 15, 2021|

Welcome back to our Channel Jumpstart blog series! After discussing the importance of creating a partner program in our previous article, @Gary Lam and I have once again joined forces to address one of the least asked questions in the industry: Is your company culture partner-friendly or partner-phobic? In this article, we will cover: Why you need a partner-friendly company culture How [...]

Are You Ready to Create a Channel Partner Program?

September 4, 2021|

Are you an ISV partner looking to create a channel program to accelerate revenue? If so, this article is for you. I’ve partnered with Gary Lam, an expert in partnering with Salesforce ISVs. We’ve co-authored this blog and because there are a lot of moving parts in the process of creating a successful channel partner program, we will be [...]

The Power of Ecosystems or Can you go it alone?

August 4, 2021|

Since we are talking ecosystems, I think there is a very Darwinian answer. Those businesses that adopt an ecosystem model will be more successful in serving customers and more resilient during uncertain times. They will survive and respond better to emerging opportunities than companies that still believe they can go it alone.  However, to be successful within an ecosystem, you [...]

Do you need an Ecosystem Code of Conduct?

May 14, 2021|

Not only are we in an age of ecosystems, but we are also in an age of growing awareness of corporate social responsibility. With this is a commitment to treating all workers with respect and dignity, ensuring safe working conditions and conducting environmentally responsible, ethical operations.  That commitment commonly extends to expectations in the supply chain ecosystem for your [...]

The Leadership Style of Collaborative Ecosystems

April 19, 2021|

Businesses are coalescing into ecosystems and becoming more interconnected, dynamic and interdependent. This trend began well before the pandemic but has accelerated in the past year. The trend is driving a reexamination of how we manage our businesses, employees and partners as we adjust to this environment. An ecosystem business model requires a more agile, collaborative and inclusive approach [...]

The Twelve Principles of Collaboration

January 15, 2021|

As we enter the Era of Ecosystems, it is apparent that we need a different approach and thinking to manage these multi-dimensional and multi-lateral business relationships. I believe that the partner management processes we have developed as a profession are still relevant, but we do need to rethink how we apply them. Nine-way governance models just aren’t efficient and [...]

Achieving Customer Success through Collaboration Excellence

December 9, 2020|

originally published in Forbes.com |  Organizations often comply and certify to international standards as a normal course of business, like brushing your teeth in the morning. Or they might certify because certain contracts or customers require it. This is like your mom telling you to brush your teeth. This is especially true of the well-known ISO 90001, criteria for [...]

Finding Opportunity in Disruption: Pivot your Ecosystem Strategy

August 25, 2020|

Have you rethought your partner ecosystem strategy in terms of what new opportunities lie ahead?  Are you prepared to find the opportunity in disruption?  We can assume that business as usual is not going to work in today's volatile business climate because business has become unusual. Yet, disruptive times are times of great opportunity for those who are alert [...]

Finding Your North Star: Galvanizing The Customer-Centric Ecosystem

August 17, 2020|

As recently published in Forbes.com Finding your "North Star" is a concept co-opted from agile methodology. The North Star in this context is a vision or goal that provides guidance to fast-moving, self-directed, agile teams. As agile has expanded its influence from teams to enterprises, the concept of a guiding North Star becomes crucial in maintaining the alignment of [...]

Ecosystem Partnerships Extend and Evolve Alliances

June 9, 2020|

Published by  TIDWIT Inc. at  June 2, 2020 An interview with Norma Watenpaugh, CEO & Founding Principal, Phoenix Consulting Group Q:  You have been involved with the channel and emerging ecosystems for some time.  How has the concept of partnership evolved over the past several years? NW:  I would not say the concept of partnership has evolved so much as a recognition [...]

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