One area in which social media is gaining traction is support services.When you combine partners in an interactive forum they become a self-help community.When you add customers to the mix, your partners become very competitive in demonstrating their expertise to the customer base.The result is very organic but very effective way of providing support services. [...]
Findings from a Survey Conducted by Phoenix Consulting Group, June 2009 Social media is gaining presence within partner ecosystems These are natural communities and naturally lend themselves to these media.There has been a trend for some time by large vendor companies to position themselves as the hub in a vendor-centric partner ecosystem. Most have built [...]
Findings from a Survey Conducted by Phoenix Consulting Group, June 2009Well, arguably yes and no. Some technologies that might be labeled early Web 2.0 were in pretty widespread usage. Others such as Twitter are caught up in the tornado. Some, such as MySpace, already seem to be in decline. Blogs, wikis, and web meeting technology [...]
Social media hype is everywhere. We are deluged with it on-line. We see it on TV. Our kids are absorbed by Facebook. The State department even requests that Twitter delays maintenance to ensure continuity in the information flow from civil unrest in Iran. Even as we are coming to grips with Social media - socially, [...]
Findings from a Survey Conducted by Phoenix Consulting GroupWe asked twenty partner managers What is social media? By far the most common response was Good Question! After a thoughtful pause, we heard social media were tools that enabled users to communicate, to build loyalty, to collaborate and to listen. Its an opportunity to have communities [...]