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Accelerate revenue, tap new sources of innovation and open new markets through effective alliances and partner ecosystems.

Phoenix Consulting Group stays on the forefront of collaborative best practices through active leadership in advancing standards in business practices and professional certification. Our consultants combine strategic perspective with practical professional experience ensuring actionable recommendations that get you results.

Alliance & Collaboration Capability

Transform your business to become more competitive through powerful partnerships.

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Collaborative Skills Mastery & Professional Development

Investing in people and skills mastery for higher performing partnerships.

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Ecosystem Design & Optimization

Align ecosystem strategy with corporate objectives and partner motivations.

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Embedding Excellence Learning Format

Hear how companies such as Microsoft, Intel, and Cisco have leveraged the Embedding Best Practice learning format to embrace excellence in their partnering processes.
“Phoenix Consulting Group got us to concrete results. We were able to uncover issues that we otherwise wouldn’t have been able to discover without the comparison of different perspectives. This process had a material impact and we incorporated many of the recommendations in our fiscal year plan.”   
Global Alliance Director, Cisco
“I have had the benefit of engaging Phoenix Consulting Group in several companies. Norma is a trusted professional – extremely skilled in developing strategy, programs, and assessments for channels and alliances. She worked with my team and me at both Cisco and Plantronics. I hope to work with her again in the future and consider her a true ally of the partnering profession.”
Channel Chief, Plantronics

From the Blog

Balancing Trust and Control in Alliance Governance

December 4, 2018|

Governance isn’t exactly the most exciting topic. Yet, it is essential in any partnership. At its heart, governance is a system for managing performance. Most of the partner managers I’ve known that positioned themselves as relationship managers are long gone from the profession, [...]

What Metrics Matter?

September 15, 2018|

When you ask an alliance manager "What metrics matter?", more times than not you will hear revenue, revenue, and revenue. Revenue is the most common yardstick for measuring business value. Yet, a single metric cannot give you the insight necessary to manage all [...]

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