Accelerate revenue, tap new sources of innovation and open new markets through effective alliances and partner ecosystems.
Phoenix Consulting Group stays on the forefront of collaborative best practices through active leadership in advancing standards in business practices and professional certification. Our consultants combine strategic perspective with practical professional experience ensuring actionable recommendations that get you results.
Alliance & Collaboration Capability
Transform your business to become more competitive through powerful partnerships.
Collaborative Skills Mastery & Professional Development
Investing in people and skills mastery for higher performing partnerships.
Ecosystem Design & Optimization
Align ecosystem strategy with corporate objectives and partner motivations.
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“Phoenix Consulting Group got us to concrete results. We were able to uncover issues that we otherwise wouldn’t have been able to discover without the comparison of different perspectives. This process had a material impact and we incorporated many of the recommendations in our fiscal year plan.”
“I have had the benefit of engaging Phoenix Consulting Group in several companies. Norma is a trusted professional – extremely skilled in developing strategy, programs, and assessments for channels and alliances. She worked with my team and me at both Cisco and Plantronics. I hope to work with her again in the future and consider her a true ally of the partnering profession.”
From the Blog
Ecosystem Partnerships Extend and Evolve Alliances
Published by TIDWIT Inc. at June 2, 2020 An interview with Norma Watenpaugh, CEO & Founding Principal, Phoenix Consulting Group Q: You have been involved with the channel and emerging ecosystems for some time. How has the concept of partnership evolved over the past several years? [...]
Partner Relief in Uncertain Times
Small businesses have been unusually hard-hit in these uncertain times. The dynamics of the partner ecosystem is that most of the partners are small business and they serve small businesses. Being a small business myself, I know how precarious cash flow can be. [...]