Accelerate revenue, tap new sources of innovation and open new markets through effective alliances and partner ecosystems.
Phoenix Consulting Group stays on the forefront of collaborative best practices through active leadership in advancing standards in business practices and professional certification. Our consultants combine strategic perspective with practical professional experience ensuring actionable recommendations that get you results.
Alliance & Collaboration Capability
Transform your business to become more competitive through powerful partnerships.
Collaborative Skills Mastery & Professional Development
Investing in people and skills mastery for higher performing partnerships.
Ecosystem Design & Optimization
Align ecosystem strategy with corporate objectives and partner motivations.
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“I have had the benefit of engaging Phoenix Consulting Group in several companies. Norma is a trusted professional – extremely skilled in developing strategy, programs, and assessments for channels and alliances. She worked with my team and me at both Cisco and Plantronics. I hope to work with her again in the future and consider her a true ally of the partnering profession.”
From the Blog
What Metrics Matter?
When you ask an alliance manager "What metrics matter?", more times than not you will hear revenue, revenue, and revenue. Revenue is the most common yardstick for measuring business value. Yet, a single metric cannot give you the insight necessary to manage all [...]
Value Creating Negotiations – Getting to Win/Win
Partnerships are about creating new value that could not be easily achieved alone. So the focus of negotiations should pivot on partner math 1 + 1 > 3. Your first discovery conversation with a potential partner is usually about how you create more [...]