Do you need an Ecosystem Code of Conduct?

Not only are we in an age of ecosystems, but we are also in an age of growing awareness of corporate social responsibility. With this is a commitment to treating all workers with respect and dignity, ensuring safe working conditions and conducting environmentally responsible, ethical operations.  That commitment commonly extends to expectations in the supply [...]

By |2021-05-15T16:48:52+00:00May 14, 2021|

Partner Relief in Uncertain Times

Small businesses have been unusually hard-hit in these uncertain times. The dynamics of the partner ecosystem is that most of the partners are small business and they serve small businesses. Being a small business myself, I know how precarious cash flow can be. Many of these businesses are seeing their revenues shut down as their [...]

By |2020-05-12T18:58:05+00:00April 20, 2020|

Building a Culture for a Collaborative Ecosystem

Building a partner ecosystem is hard. But what's harder than building an ecosystem? Building a culture that supports an ecosystem strategy. I spoke with one executive who was responsible for building the partner ecosystem at a well-known payroll processor, and our discussion perfectly illustrated this challenge. The executive's decades-old company was expanding beyond payroll processing [...]

By |2020-03-27T20:14:14+00:00March 27, 2020|

It Takes an Ecosystem

or How to Build to Build Partner Ecosystems for Agility, Innovation and Growth in Your Business as published in Forbes.com. As someone who has been architecting and managing business partner ecosystems for more than 30 years in the tech industry, I am quite interested in the attention ecosystems have been receiving from management pundits of [...]

By |2019-07-24T19:58:40+00:00July 17, 2019|

Scorecarding Ecosystem Health

Measuring Channel Ecosystem Health?  And Why do I Care? I recall the first time I spoke about a “partner ecosystem” in 1999 to my boss, a long time direct sales manager.  He looked at me like I was a tree hugger. Today, we frequently talk about our partners collectively as an ecosystem; yet there are [...]

By |2018-09-10T18:17:42+00:00October 30, 2016|

Managing Communities and Ecosystems with Social Media

Findings from a Survey Conducted by Phoenix Consulting Group, June 2009 Social media is gaining presence within partner ecosystems These are natural communities and naturally lend themselves to these media.There has been a trend for some time by large vendor companies to position themselves as the hub in a vendor-centric partner ecosystem. Most have built [...]

By |2018-07-27T18:51:49+00:00September 15, 2009|

Social Media and Partnering: What’s working?

Findings from a Survey Conducted by Phoenix Consulting GroupOf the 20 partner managers we interviewed, most were realizing productive benefits from the use of social media. Benefits were described in terms of strengthening relationships versus the hard metrics of generating leads and revenue.Yet as many of the activities were integrated into the process of doing [...]

By |2018-07-27T18:51:49+00:00September 3, 2009|

How are Partner Managers using Social Media?

Findings from a Survey Conducted by Phoenix Consulting GroupWe asked twenty partner managers What is social media? By far the most common response was Good Question! After a thoughtful pause, we heard social media were tools that enabled users to communicate, to build loyalty, to collaborate and to listen. Its an opportunity to have communities [...]

By |2018-07-27T18:51:50+00:00August 25, 2009|