Scorecarding Ecosystem Health

Measuring Channel Ecosystem Health?  And Why do I Care? I recall the first time I spoke about a “partner ecosystem” in 1999 to my boss, a long time direct sales manager.  He looked at me like I was a tree hugger. Today, we frequently talk about our partners collectively as an ecosystem; yet there are [...]

By |2018-09-10T18:17:42+00:00October 30, 2016|

Managing Communities and Ecosystems with Social Media

Findings from a Survey Conducted by Phoenix Consulting Group, June 2009 Social media is gaining presence within partner ecosystems These are natural communities and naturally lend themselves to these media.There has been a trend for some time by large vendor companies to position themselves as the hub in a vendor-centric partner ecosystem. Most have built [...]

By |2018-07-27T18:51:49+00:00September 15, 2009|

Social Media and Partnering: What’s working?

Findings from a Survey Conducted by Phoenix Consulting GroupOf the 20 partner managers we interviewed, most were realizing productive benefits from the use of social media. Benefits were described in terms of strengthening relationships versus the hard metrics of generating leads and revenue.Yet as many of the activities were integrated into the process of doing [...]

By |2018-07-27T18:51:49+00:00September 3, 2009|

How are Partner Managers using Social Media?

Findings from a Survey Conducted by Phoenix Consulting GroupWe asked twenty partner managers What is social media? By far the most common response was Good Question! After a thoughtful pause, we heard social media were tools that enabled users to communicate, to build loyalty, to collaborate and to listen. Its an opportunity to have communities [...]

By |2018-07-27T18:51:50+00:00August 25, 2009|