The ROI of Loyalty (Part II)

Part I discussed how demographic segmentation allowedtargeting programs, benefits, and attention to engender greater loyalty and business through their developers. Part II addresseshow segmentation by 'Loyalty' itself helps to identify andto address specific concerns of developers. While net promoter score seems to be the popularrage, we used the Apostle model to segment loyalty. The Apostle [...]

By |2018-07-27T18:52:05+00:00May 11, 2009|

The ROI of Loyalty (Part I)

I was approached by a client some weeks ago to present at conference some work we did on Developer Loyalty. Now there are a lot satisfaction type surveys out there, but my client presented a very specific challenge. She was new in the role as the Director of the Developer Community and needed to understand [...]

By |2018-07-27T18:52:05+00:00April 28, 2009|