Managing Communities and Ecosystems with Social Media

Findings from a Survey Conducted by Phoenix Consulting Group, June 2009 Social media is gaining presence within partner ecosystems These are natural communities and naturally lend themselves to these media.There has been a trend for some time by large vendor companies to position themselves as the hub in a vendor-centric partner ecosystem. Most have built [...]

By |2018-07-27T18:51:49+00:00September 15, 2009|

Social Media and Partnering: What’s working?

Findings from a Survey Conducted by Phoenix Consulting GroupOf the 20 partner managers we interviewed, most were realizing productive benefits from the use of social media. Benefits were described in terms of strengthening relationships versus the hard metrics of generating leads and revenue.Yet as many of the activities were integrated into the process of doing [...]

By |2018-07-27T18:51:49+00:00September 3, 2009|