About Norma Watenpaugh

Norma Watenpaugh is the founding principal and CEO of Phoenix Consulting Group (www.phoenixcg.com) which provides education and consulting services with expertise in go-to-market strategy, channel and alliance management, and ecosystem development. She was named a Woman of Influence in Silicon Valley by the Silicon Valley Business Journal for her work in advancing best practices in Collaborative Business Relationships and was inducted into the Forbes Business Council, an invitation only community of successful business leaders.

Do you need an Ecosystem Code of Conduct?

Not only are we in an age of ecosystems, but we are also in an age of growing awareness of corporate social responsibility. With this is a commitment to treating all workers with respect and dignity, ensuring safe working conditions and conducting environmentally responsible, ethical operations.  That commitment commonly extends to expectations in the supply [...]

By |2021-05-15T16:48:52+00:00May 14, 2021|

The Leadership Style of Collaborative Ecosystems

Businesses are coalescing into ecosystems and becoming more interconnected, dynamic and interdependent. This trend began well before the pandemic but has accelerated in the past year. The trend is driving a reexamination of how we manage our businesses, employees and partners as we adjust to this environment. An ecosystem business model requires a more agile, [...]

By |2021-04-19T21:45:02+00:00April 19, 2021|

The Twelve Principles of Collaboration

As we enter the Era of Ecosystems, it is apparent that we need a different approach and thinking to manage these multi-dimensional and multi-lateral business relationships. I believe that the partner management processes we have developed as a profession are still relevant, but we do need to rethink how we apply them. Nine-way governance models [...]

By |2021-01-19T16:00:52+00:00January 15, 2021|

Achieving Customer Success through Collaboration Excellence

originally published in Forbes.com |  Organizations often comply and certify to international standards as a normal course of business, like brushing your teeth in the morning. Or they might certify because certain contracts or customers require it. This is like your mom telling you to brush your teeth. This is especially true of the well-known [...]

By |2020-12-09T18:54:14+00:00December 9, 2020|

Finding Opportunity in Disruption: Pivot your Ecosystem Strategy

Have you rethought your partner ecosystem strategy in terms of what new opportunities lie ahead?  Are you prepared to find the opportunity in disruption?  We can assume that business as usual is not going to work in today's volatile business climate because business has become unusual. Yet, disruptive times are times of great opportunity for [...]

By |2020-08-26T14:25:43+00:00August 25, 2020|

Ecosystem Partnerships Extend and Evolve Alliances

Published by  TIDWIT Inc. at  June 2, 2020 An interview with Norma Watenpaugh, CEO & Founding Principal, Phoenix Consulting Group Q:  You have been involved with the channel and emerging ecosystems for some time.  How has the concept of partnership evolved over the past several years? NW:  I would not say the concept of partnership has evolved so [...]

By |2020-06-09T18:27:36+00:00June 9, 2020|

Partner Relief in Uncertain Times

Small businesses have been unusually hard-hit in these uncertain times. The dynamics of the partner ecosystem is that most of the partners are small business and they serve small businesses. Being a small business myself, I know how precarious cash flow can be. Many of these businesses are seeing their revenues shut down as their [...]

By |2020-05-12T18:58:05+00:00April 20, 2020|

Building a Culture for a Collaborative Ecosystem

Building a partner ecosystem is hard. But what's harder than building an ecosystem? Building a culture that supports an ecosystem strategy. I spoke with one executive who was responsible for building the partner ecosystem at a well-known payroll processor, and our discussion perfectly illustrated this challenge. The executive's decades-old company was expanding beyond payroll processing [...]

By |2020-03-27T20:14:14+00:00March 27, 2020|

Why Principles-Based Collaboration Is Essential For Agile Ecosystems

as published in Forbes.com. As we enter an "Era of Ecosystems," we need a different approach and thinking to manage these multi-dimensional and multi-lateral business relationships. I believe the partner management processes that have been developed as a profession are still relevant, but we do need to rethink how we apply them. Nine-way governance models [...]

By |2019-12-17T22:28:16+00:00December 17, 2019|