Are You Ready to Create a Channel Partner Program?

Are you an ISV partner looking to create a channel program to accelerate revenue? If so, this article is for you. I’ve partnered with Gary Lam, an expert in partnering with Salesforce ISVs. We’ve co-authored this blog and because there are a lot of moving parts in the process of creating a successful channel partner [...]

By |2021-09-04T16:44:31+00:00September 4, 2021|

Forbes names Phoenix Consulting Group one of America’s Best Management Consulting Firms

July 2, 2021 – San Jose, CA - Phoenix Consulting Group has been recognized as one of America’s Best Management Consulting Firms in 2021 according to Forbes. Norma Watenpaugh, CEO of Phoenix Consulting Group, remarked “We are humbled and honored that our firm has been recognized among so many prestigious and exemplary consulting firms. Though [...]

By |2021-07-02T19:08:33+00:00July 2, 2021|

Achieving Customer Success through Collaboration Excellence

originally published in Forbes.com |  Organizations often comply and certify to international standards as a normal course of business, like brushing your teeth in the morning. Or they might certify because certain contracts or customers require it. This is like your mom telling you to brush your teeth. This is especially true of the well-known [...]

By |2020-12-09T18:54:14+00:00December 9, 2020|

Ecosystem Partnerships Extend and Evolve Alliances

Published by  TIDWIT Inc. at  June 2, 2020 An interview with Norma Watenpaugh, CEO & Founding Principal, Phoenix Consulting Group Q:  You have been involved with the channel and emerging ecosystems for some time.  How has the concept of partnership evolved over the past several years? NW:  I would not say the concept of partnership has evolved so [...]

By |2020-06-09T18:27:36+00:00June 9, 2020|

Sleeping with the Frenemy

or How to Build Successful Partnerships with the Competition as published in Forbes.com. In the complex landscape of today’s business ecosystems, it is almost inevitable that companies with a large network of partners are, in fact, competing with some of those same partners. This has given us "co-opetition," a term that is derived from "cooperative [...]

By |2019-09-16T16:34:10+00:00August 19, 2019|

Balancing Trust and Control in Alliance Governance

Governance isn’t exactly the most exciting topic. Yet, it is essential in any partnership. At its heart, governance is a system for managing performance. Most of the partner managers I’ve known that positioned themselves as relationship managers are long gone from the profession, laid off in the one of the last economic downturns. Those who [...]

By |2018-12-04T02:03:35+00:00December 4, 2018|