Phoenix Consulting Study Reveals Best Practices in Go-To-Market Technology Alliances

Innovation Management a Key Way Top Alliance Performers Create Corporate Value SAN JOSE, Calif. – May 7, 2013 – Top alliance managers manage alliances  with a bigger-picture, broader-term view than their peers in order to create more corporate value, according to a recently released survey of high performance go-to-market (GTM) technology alliances. The survey, conducted [...]