Collaboration Strategy

Collaboration Strategy

Achieve competitive advantage and business resiliency through a collaborative business strategy.

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Ecosystem Optimization

Ecosystem Optimization

Optimize your partner network as a strategic asset and competitive advantage.

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Market Development

Market Development

Deploy value-generating strategies and programs through your collaborative business relationships.

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Professional Development for Partner Managers

Professional Development for Partner Managers

Invest in people for higher performing partnerships.

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Partner Lifecycle Management

Partner Lifecycle Management

Ramp to results through a proven framework of partner development.

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Featuring trends and best practices in business collaboration. We never hard sell and will never sell your name.

Phoenix Rising Blog

The Skills of Highly Successful Partner Managers

Posted on 5/31/2016

Partner managers need many skills to orchestrate collaboration between partnering organizations. Based on the requirements outlined by the Association of Strategic Alliance Professionals[1], the successful partner manager must have developed... Read More

Will Digital Transformation Transform the Channel?

Posted on 5/13/2016

TALKIN' SMAC AND DIGITAL TRANSFORMATION Author: Hobart Swan | Published by: CCI Global Channel Management, January 2016 Feature Let’s start off with a definition. The Altimeter Group defines digital transformation as &ldquo... Read More

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Alliance Workshop in Amsterdam

In this workshop, you’ll work a mixture of theory, best practices, business scenarios and your alliances. You will learn about the alliance life cycle framework and about tools that you can apply to create and optimize your alliances....

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Welcome to Phoenix Consulting Group

Partners in Best Practices

Phoenix Consulting Group partners with our clients to optimize collaborative business relationships.  We help companies accelerate revenue, tap new sources of innovation and open new markets through effective alliances and partner ecosystems. 

PhoenixCG stays on the forefront of collaborative best practices through active leadership in advancing standards in collaborative business practices and professional certification.  Our consultants combine strategic perspective with practical professional experience ensuring we deliver actionable recommendations that have real world relevance.

Services Overview

Services Overview

Collaboration Practice Areas

PhoenixCG offers a suite of services to enhance collaborative capability in all business relationships.  We develop partnering strategies, processes, programs, education and marketing tailored to the specific  business needs of our clients. 

Check out What we do

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What's New

What's New

PhoenixCG Updates

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PhoenixCG CEO Named a 2015 Woman of Influence in Silicon Valley

Norma Watenpaugh has built her career around the power of collaborations. 

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Featured Partners

Phoenix Consulting Group stays on the forefront of partnering best practices through our alliances and affiliations. Our founder and principals are actively engaged with thought leaders in field.  More about our Partners.

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