Ecosystem Design and Optimization

Optimize a Strategic Asset

Your ecosystem of partners, alliances, channels, developers, and strategic suppliers is a strategic asset for your company. PhoenixCG advocates a fact-based approach in understanding partner loyalty drivers as the foundation for optimizing your ecosystem for competitive advantage. We align ecosystem strategy with corporate objectives and align program benefits and requirements with partner motivations and desired behaviors. We are experts in the implementation of Social Media in optimizing partner ecosystems and communities and have counseled our clients on their practical application. Our suite of services also includes program benchmarking, partner loyalty and health assessments, and governance and metrics for performance management.

Impact Stories

Our blog

The Benefits of Professional Development

Posted on 7/1/2010

When I first began my career -- fresh out of college -- I didn't have a clue about the value of professional development.  After all... Read More


Building Sustainable Partner Value Propositions, Part 2

Posted on 6/29/2010

In my last post, I talked about the "value triangle," and how it creates win-win-win value propositions for you, your partners, and customers... Read More


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Men Are From Hulu, Women Are From Facebook http://bit.ly/bWz1UQ #mediapost  Wed, Jul 28, 2010

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2595 Roop Road Gilroy, CA 95020 | 888.848.9514


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