Ecosystem Design and Optimization

Optimizing Strategic Assets - Ecosystem Value

Your ecosystem of partners, alliances, channels, developers, and strategic suppliers is a strategic asset for your company. PhoenixCG advocates a fact-based approach in understanding partner loyalty drivers as the foundation for optimizing your ecosystem for competitive advantage. We align ecosystem strategy with corporate objectives and align program benefits and requirements with partner motivations and desired behaviors. We are experts in the implementation of Social Media in optimizing partner ecosystems and communities and have counseled our clients on their practical application. Our suite of services also includes program benchmarking, partner loyalty and health assessments, and governance and metrics for performance management.

Impact Stories

Executive Dashboards for Partner Program Assessments

PhoenixCG works with top organizations to create and implement partner program metric systems which provide vital customer and partner feedback. More Info

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Our blog

The Key to Successful Alliance Negotiations

Posted on 12/26/2011

Just as an alliance is best served by strong connecting tissue and active dialog between stakeholder groups across both partners, the positive... Read More


Allies in the War for your Attention

Posted on 11/4/2011

Great meeting last night: Read More


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2595 Roop Road Gilroy, CA 95020 | 888.848.9514


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