Interviews/Webcasts

Measuring Partner Performance 

How to Create and Maintain an Award Winning Partner Program

How do you measure your partners? Do you know which partners are your best and least performing? Learn why it’s important to define the right measurement criteria and that combined with the right partner rewards and effective communication, you can set you and your partners up for mutual future success. - A joint webinar with our partner Requisite Software. 

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Importance of Professional Certification

Invest in Your Career

Ann Trampas, PhoenixCG Professional Development Practice Lead, speaks with Paddy on how CA-AM and CSAP Professional Certification can advance your career. Listen to the Interview.

Social Media Playbook

An ASAP  Resource in Development for Partner Managers

An interview with Pawel Stefanaski, IBM regarding a resource for Partner Managers by Social Media experts.  A playbook to help partner managers to better understand and use social media to build more effective relationships. Listen to the Interview

APC Life in the Ecosystem

Creating Customer Value in the Data Center

Kim Tremblay of APC and Norma Watenpaugh of PhoenixCG discuss the challenges and opportunties of going to market within multii-partner ecosystems.  Listen to the Interview

The Value of Partner Health Diagnostics

Optimizing Partner Performance

Greg Fox, Director of Alliance Marketing and Debbie Gilliland, Sr. Marketing Manager of Emerging Solutions of Cisco Systems are interviewed by Leslie Sutherland, Marketing Practice Lead of PhoenixCG.  Greg and Debbie discuss the value of Partner Health Diagnotics as a tool to enhance partner performance. Listen to the Interview

Alliance Marketing Framework

Meeting the Challenges of Going to Market Together

Linda Heideman, Sr. Marketing Manager at Cisco, talks about a frame work for alliance marketing. Linda outlines the steps in building the foundational relationship to accelerate your efforts, creating awareness, generating leads, enabling sales, and driving revenue. Listen to the Inverview

Collaborative Innovation

Leveraging Diversity of Perspectives to Create Value and Innovation

Norma Watenpaugh is interviewed by Cheryl Perkins, Chair of CoDev 2010 on the nature of Collaborative Innovation. “One of the natural processes within alliances is to resolve differences so you can operate effectively.  When this is done well you are combining the best of both and new creating value.   Business model breakthroughs can be just as disruptive and just as powerful as competitive differentiators as technological innovation.”
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Collaborative Capability

Certification assures Collaborative Capability: Taking Partnering to the Next Level

Norma Watenpaugh was featured in an interview for the Marketing Thought Leadership series with Linda Popky, Marketing Master and recently named one of Silicon Valley's Top 100 Women of Influence.  “There is a growing recognition of collaboration as a strategic competency. Businesses rely more and more on partners to execute business strategy and grow stakeholder value. Certification sets a bar for collaborative capability ensuring partner managers have the skills for success.”
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Our blog

Changing the Channel in the Age of Saas and SMAC

Posted on 2/14/2014

Channels are under pressure as never before. They have been subject to compressing product margins over the years; first on hardware, then software and now - pressure from  a business model  perspective in adjusting from transactional... Read More


Embedding Partnering Best Practices

Posted on 1/19/2014

One of the challenges of professional development is retaining the knowledge and incorporating the new  Read More


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