Case Studies

Phoenix Rising Blog

Creating New Revenue through Innovation

Posted on 8/18/2014

The definition for an alliance is when two (or more) organizations combine their resources to create new value that could not be (easily) achieved by either party alone. Innovation is often described as the process of combining disparate... Read More


Alliances Create Market Impact

Posted on 8/11/2014

Market Impact embraces those strategies that are aimed at growing the businesses of the allied partners. It includes strategies such as entering new markets, gaining a market share position, and ge Read More


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