Alliance Management Skills Mastery and CAAM Certification Prep Course
Enhance your skills and advance your career through Alliance Management Certification

London, UK

The only Certification Prep Course available today.  Attendees will
- Assess their skills and knowledge according to the CAAM competency model
- Identify gaps and weaknesses
- Participate in experiential learning that enhances skills mastery
- Take away tools and models that represent best practices in alliance management
- Gain confidence in readiness to successfully complete the ASAP CAAM exam

Class size will be limited to ensure high degree of class interaction, experience sharing and personal coaching.

Register now to reserve your place.  
November 3, 2008       London, UK    email:  jpassociates@blueyonder.co.uk

Learn more about how professional certification can advance your career, visit our Certification Center. 

Alliance Management Skills Mastery and CAAM Certification Prep Course
Enhance your skills and advance your career through Alliance Management Certification

San Jose, CA

The only Certification Prep Course available today.  Attendees will
- Assess their skills and knowledge according to the CAAM competency model
- Identify gaps and weaknesses
- Participate in experiential learning that enhances skills mastery
- Take away tools and models that represent best practices in alliance management
- Gain confidence in readiness to successfully complete the ASAP CAAM exam

Class size will be limited to ensure high degree of class interaction, experience sharing and personal coaching.

Register now to reserve your place.  

November 12, 2008            San Jose, CA            Register

Learn more about how professional certification can advance your career, visit our Certification Center. 

Alliance Management Skills Mastery and CAAM Certification Prep Course
Enhance your skills and advance your career through Alliance Management Certification

Needham, MA

The only Certification Prep Course available today.  Attendees will
- Assess their skills and knowledge according to the CAAM competency model
- Identify gaps and weaknesses
- Participate in experiential learning that enhances skills mastery
- Take away tools and models that represent best practices in alliance management
- Gain confidence in readiness to successfully complete the ASAP CAAM exam

Class size will be limited to ensure high degree of class interaction, experience sharing and personal coaching.

Register now to reserve your place.  
November 18, 2008             Needham, MA            Register

Learn more about how professional certification can advance your career, visit our Certification Center. 

Alliance Management Skills Mastery and CAAM Certification Prep Course
Enhance your skills and advance your career through Alliance Management Certification

Chicago, IL

The only Certification Prep Course available today.  Attendees will
- Assess their skills and knowledge according to the CAAM competency model
- Identify gaps and weaknesses
- Participate in experiential learning that enhances skills mastery
- Take away tools and models that represent best practices in alliance management
- Gain confidence in readiness to successfully complete the ASAP CAAM exam

Class size will be limited to ensure high degree of class interaction, experience sharing and personal coaching.

Register now to reserve your place.  
November 20, 2008            Chicago, IL            Register

Learn more about how professional certification can advance your career, visit our Certification Center. 

Alliance Management Skills Mastery and CAAM Certification Prep Course
Enhance your skills and advance your career through Alliance Management Certification
8:00AM-5:00PM, Santa Clara, CA

The only Certification Prep Course available today.  Attendees will

• Assess their skills and knowledge according to the CAAM competency model
• Identify gaps and weaknesses
• Participate in experiential learning that enhances skills mastery
• Take away tools and models that represent best practices in alliance management
• Gain confidence in readiness to successfully complete the ASAP CAAM exam

Class size will be limited to 12 attendees to ensure high degree of class interaction, experience sharing and personal coaching.

Register now to reserve your place.  http://www.acteva.com/booking.cfm?bevaid=142767

Learn more about how professional certification can advance your career, visit our Certification Center.

This recorded webcast provides insight into the core requirements for building successful strategic alliances and features case studies that illustrate the payoffs and the roadmap to get there.

• Why winning organizations collaborate and how it can pay off
• Ways that strategic alliances can help you win in the marketplace
• Build, buy, or partner: the tradeoffs and opportunities
• The importance of top management buy-in
• Best practices of a successful strategic alliance program

Visit the webcast

According to a 2006 study conducted by IBM Global Services, companies that collaborated extensively outperformed their competitors in both revenue growth and operating margins over a five year period. But...a successful alliance program begins at the top with the support of the CEO.

Find out the top 5 things you and your CEO should know about successful partnering:

Winner's Collaborate: Companies that collaborated extensively outperformed their competitors in both revenue growth and operating margins over a five year period.

Success begins at the top: Executive sponsorship is a critical success factor, but what is it?

Best Practices in Alliance Management Pays Off: A few of the right tools can boost your success rate. Find out what tools successful collaborators depend on.

Build, Buy, or Partner: Know the right strategy to use, when, and the tradeoffs, and payoffs of each.

Alliances are not DEALs: Understand how to build sustainable alliances that fuel growth and innovation.

Location:
Market4Demand, Inc.
2458 Embarcadero Way
Palo Alto, CA 94303

Register Online

An interactive, practical presentation on the why, when, who and how of partnering. Lots of examples and hands-on exercises to bring the theory down to your business.

• Why partner? Learn how to build effective partner referral networks.
• When to partner? Learn when to bring on a partner organization to fill in holes in your own consulting offerings, or to bid on larger projects.
• With whom to partner? How do you find the "right" partner with the "right" fit?
• How to Partner? Understand the foundation for successful partnering and set clear expectations and rules of engagement up fronr.
  

Quadrus Conference Center
2400 Sand Hill Road
Menlo Park, CA 94025

Register Online

Founding sponsors for this key initiative include: AMD. Boehringer-Ingelheim, CA, CISCO, HP, IBM, P&G, Lily and Xerox.

For more info: www.strategic-alliances.org

Two half-day workshops for executives interested in developing more effective strategic relationships.
Norma Watenpaugh, Principal of Phoenix Consulting Group and Vice Chair of the Association of Strategic Alliance Professionals will be presenting “ A Roadmap for Developing Partnering as a Core Competency”

Featured Speakers:

• Steve Steinhilber, Vice President of Strategic Alliances, Cisco Systems
• Scott Fishman, Manager Office of Alliance Management, Eli Lilly and Company
• Greg Fox, Director of Marketing, Strategic Alliances, Cisco Systems
• Norma Watenpaugh, Founding Principal of Phoenix Consulting Group
• Martin Kooistra, Vice President of Collaborations and Strategic Partnerships, Habitat for Humanity
• Skip Brand, Senior Director, Strategic & Business Development, Yahoo!
• Arnold Stoking, Senior Vice President Corporate Alliances, Royal Phillips Electronics

8:30-11:00 Structuring Alliance to Make Strategic Sense: Getting to Win-Win-Win - Morning seminar session for executives interested in enhancing their returns from alliances.

1:00-5:00 Addressing Alliance Management Challenges: Developing a Strong Partnering Organization - Afternoon seminar session for executives interested in developing teams with strong partnering capabilities.

The Fairmont Hotel - San Francisco, CA
More information and complete agenda

Please register by September 5th
Click here to register

A panel discussion of alliance and channel executives at the top of their game discuss the knowledge and skills needed to create value from partnerships and to advance your professional career.

Norma Watenpaugh, Principal of Phoenix Consulting and Vice Chair of the Association of Strategic Alliance Professionals will be participating on this panel and discussing the skills and competencies for alliance managers as determined by the ASAP Professional Development Guide.

Featured panelists:

• Erna Arnesen, Vice President, Global Small & Medium Businesses (SMB), Industry and Partner Marketing at Symantec Corporation
• Dr. Malcolm Deleo, Associate Research Fellow, Technology Brokerage Dept, Sourcing and Partnering Group at Clorox
• Dr. David McCamey, Associate Director, HR, Global Alliance Management at Procter and Gamble Pharmaceuticals
• Norma Watenpaugh, Vice Chairman of Association of Strategic Alliance Professionals (ASAP)
• Moderators: Deborah Henken, Founder of Highland Team marketing consultancy, and Kathy Ullrich, Executive Recruiter at Kathryn Ullrich Associates, Inc.

To Register Click Here

Sharpen your Alliance Marketing know-how.
Norma Watenpaugh, Principal and Founder of Phoenix Consulting Group will be delivering the Marketing Alliances Essentials Workshop, one in a series of marketing essentials workshops offered through the Silicon Valley American Marketing Association. Topics will include need-to-know essentials to qualify for the AMA’s Professional Certified Marketer designation: alliance alignment with corporate strategic objectives and organizational functions, creating sustainable value propositions for partners and customers, communication principles and strategies, and how to leverage strategic alliances in an integrated global marketing strategy.

Review a practical framework for managing partnerships from recruitment through the stages of partner development to the achievement of revenue results. The Ramp to Results methodology can accelerate the time to revenue by removing impediments to revenue production and accentuating best practices to encourage it. Participants will learn to:

• Articulate the corporate benefits of partnerships in terms senior executives value
• Understand how to create competitive advantage through partners
• Leverage sales and marketing efforts through the power of partnering
• Gain incremental revenue and increase market share
  
  
  

In order to build and leverage powerful business partnerships, though, technology companies must build a deep and comprehensive alliance strategy and implement it thoroughly. This requires research, insight and clear objectives before you make the first partner selection. Through a series real-world case studies, hands-on application and a key list of do's and don'ts, learn about the fundamentals of forging a successful strategic alliance blueprint.

Sharpen your Alliance Marketing know-how
Norma Watenpaugh, Principal and Founder of Phoenix Consulting Group will be delivering the Marketing Alliances Essentials Workshop, one in a series of marketing essentials workshops offered through the Silicon Valley American Marketing Association. Topics will include need-to-know essentials to qualify for the AMA’s Professional Certified Marketer designation: alliance alignment with corporate strategic objectives and organizational functions, creating sustainable value propositions for partners and customers, communication principles and strategies, and how to leverage strategic alliances in an integrated global marketing strategy.

Career Path Development for Alliance Professionals - Alliance Professional Competencies. “The A.S.A.P. Report” and Panel Discussion

Moderator:
Norma Watenpaugh, Principal, Phoenix Consulting (Confirmed)