Posted: 11/19/2009 by Norma Watenpaugh
Certification assures Collaborative Capability: Taking Partnering to the Next Level
I was fortunate to be featured in an interview for the Marketing Thought Leadership series with Linda Popky, Marketing Master and recently named one of Silicon Valley's Top 100 Women of Influence. In this podcast interview, I was asked to speak about the growing recognition of collaboration as a strategic competency. Business rely more and more on partners to execute business strategy and grow stakeholder value. Certification sets a bar for collaborative capability ensuring partner managers have the skills for success.
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